Engagement Matters: Powering B2C Marketing with Video
While B2C and B2B marketing are often referred to as opposite sides of the marketing coin, video is effective for both. Hear our B2C customers explain how to use video for broad reach across channels, engage customers with upsells, and leverage analy
Brightcove PLAY 2016 Digital Marketing Track Opening Keynote
Caren Cioffi SVP & GM, Digital Marketing Business, Brightcove
Digital 1:1 Conversations: Interactivity, Marketing Automation, and Personalization
In this session, our customers will discuss how to leverage interactive video, define and meet the needs of individual prospects via MAP and CRM integrations, and use an individual’s digital footprint to craft personalized experiences.